(Danish) Peter Meyer is a Senior Web Analytics Technician working on some of the trends of some of the biggest brands in the Nordics. Meyer is a highly experienced data analyst and technician having worked at Danish brands such as GNResound, and Aller Media.
In a data driven world, this talk gives some of the essential basics in ensuring companies are using their data effectively and accurately. In this talk, Peter discusses some of the challenges of enterprise analytics, from technical setup, data usage and data quality.