Personalised marketing is rapidly becoming a critical success factor for the majority of brand experiences. Segments are are no longer static and will shift in context to how users are interacting with your brand.

In a digital world rich with data, how data drives your persona segmentation needs to aligned with a 'predefined cognition of how that person will be', in relation to their needs at the time.

Casper Radil is Denmark's leading authority with persona data and is often interviewed by Danish Television networks regarding online dating technology and networks, which have the most advanced user generated segmentation. At IIH Nordic, he is the lead consultant with one of Denmark's leading gaming organisations.